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HTC’s Hardship Continues As It Predicts Operating Loss In Q3

For those who insist Nokia should go with Android, HTC is an excellent example to verify why Nokia should avoid Android.

TechCrunch

No surprise: HTC’s run of declining quarters is predicted to continue. But the dip now looks set to push into the red in Q3. The Android mobile maker has just issued guidance for Q3, warning investors it’s expecting a loss of between 0 percent and -8 percent in the coming quarter. Its Q3 revenue is expected to be in the range of NT$50 billion ($1.7 billion) to NT$60 billion ($2 billion).

Despite what has the potential to be an extremely bruising coming quarter, if the loss is at the larger end of that bracket, HTC said it is hoping to see “improvements” in Q4, pointing to its plans to launch a range of mid-tier products “in the coming months.” The Taiwanese mobile maker is banking on bulking out its mid-tier to improve its ability to compete with the extensive device portfolio of Android behemoth Samsung.

“Our overall gross margin has been impacted by the relatively higher cost…

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